My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Never in a million years would I've thought a cold plunge business would do north of 100 million”
What It Means
Premium wellness markets are much larger than they appear from outside
Why It Matters
Shows how entrepreneur assumptions about market size can be wildly wrong
When It's True
For premium lifestyle products with strong influencer backing and social proof
When It's Risky
When assuming all niche markets are larger than they appear without validation
How to Apply
Look for markets dismissed as too small
Test premium pricing in wellness
Leverage influencer social proof
Don't assume niche means small
Example Scenario
“Dismissing expensive wellness products as niche when affluent health-conscious market is actually massive”
Related Knowledge
Plunge Tour Marketing
A product seeding strategy where you deliver products for free to influential people in a concentrated geographic area w
Eat This Not That Content Format
A content format that directly compares mainstream products against better alternatives, explaining why one is bad and p
Six Inches Framework
A business execution philosophy focused on tackling the most immediate, obvious problem in front of you rather than comp
Comfortable Beginner Framework
A systematic approach to entering new fields by accepting beginner status, hiring experts as teachers, and building know
Scale a physical wellness product from zero to $100M+ revenue
$100M+ annual revenue, 7-10x ROAS on advertising, profitable growth without external funding
Build a trusted supplement testing and recommendation business
Millions of followers across platforms, trusted authority status, eventual supplement brand launch generating 8-9 figure