My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Their ego prevents them from creating something that's quote low quality”
What It Means
Entrepreneur ego often prevents building what customers actually want if it seems low-prestige
Why It Matters
Explains why many well-funded startups fail while simple solutions succeed
When It's True
In consumer products, entertainment, and markets where engagement matters more than prestige
When It's Risky
For B2B products, professional tools, or markets where brand perception drives pricing power
How to Apply
Test simple solutions first
Measure engagement over brand perception
Study what actually gets used
Be willing to build 'embarrassing' products
Example Scenario
“Refusing to build simple but addictive content because it seems low-quality, while competitors win with exactly that approach”
Related Knowledge
Plunge Tour Marketing
A product seeding strategy where you deliver products for free to influential people in a concentrated geographic area w
Eat This Not That Content Format
A content format that directly compares mainstream products against better alternatives, explaining why one is bad and p
Six Inches Framework
A business execution philosophy focused on tackling the most immediate, obvious problem in front of you rather than comp
Comfortable Beginner Framework
A systematic approach to entering new fields by accepting beginner status, hiring experts as teachers, and building know
Scale a physical wellness product from zero to $100M+ revenue
$100M+ annual revenue, 7-10x ROAS on advertising, profitable growth without external funding
Build a trusted supplement testing and recommendation business
Millions of followers across platforms, trusted authority status, eventual supplement brand launch generating 8-9 figure