My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
There's a massive opportunity to become the new Consumer Reports for supplements, potentially worth hundreds of millions in revenue
The Reasoning
Consumer Reports makes $289M annually testing products, supplement industry is growing rapidly with low trust, short-form video enables viral distribution unlike old media
What Needs to Be True
- Supplement consumers willing to pay for testing info
- Scientific testing can be done cost-effectively
- Trust can be built through consistent content
- Monetization won't destroy credibility
Counterargument
Supplement companies will push back legally, testing everything is expensive, audience may not pay premium for recommendations, regulation could change
What Would Change This View
Major supplement companies successfully shutting down testing operations, regulation making health claims impossible, audience showing no willingness to pay for recommendations
Implications for Builders
Start with affiliate model before own products
Build legal protection early
Focus on mainstream supplements with large markets
Document scientific methodology thoroughly
Example Application
“Launch TikTok account testing protein powders for actual protein content vs label claims, build following, eventually launch clean protein brand”
Related Knowledge
Plunge Tour Marketing
A product seeding strategy where you deliver products for free to influential people in a concentrated geographic area w
Eat This Not That Content Format
A content format that directly compares mainstream products against better alternatives, explaining why one is bad and p
Six Inches Framework
A business execution philosophy focused on tackling the most immediate, obvious problem in front of you rather than comp
Comfortable Beginner Framework
A systematic approach to entering new fields by accepting beginner status, hiring experts as teachers, and building know
Scale a physical wellness product from zero to $100M+ revenue
$100M+ annual revenue, 7-10x ROAS on advertising, profitable growth without external funding
Build a trusted supplement testing and recommendation business
Millions of followers across platforms, trusted authority status, eventual supplement brand launch generating 8-9 figure