My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
CEO Failure Content as Entertainment
Timeframe: Currently happening, likely to continue growing
What's Changing
Audiences increasingly consume content that critiques and mocks poor executive performance, particularly CEO interviews and public appearances.
Driving Forces
Social media amplification of corporate failures
Public skepticism of corporate leadership
Democratization of media criticism
Entertainment value of executive incompetence
Winners
- Content creators who specialize in business commentary
- Reaction video creators
- Alternative media platforms
- Audiences seeking authentic business analysis
Losers
- Traditional corporate PR strategies
- Executives who rely on corporate speak
- Companies with poor executive communication
- Mainstream business media credibility
How to Position Yourself
Create authentic, direct communication styles
Develop expertise in real-time business analysis
Build audiences around executive accountability
Offer genuine business education through failure analysis
Early Signals to Watch
Example Implementation
“A content creator builds a following by providing real-time fact-checking and analysis of CEO interviews, turning corporate failures into educational entertainment.”
Related Knowledge
If You're Explaining, You're Losing
A PR principle stating that when you spend time explaining or defending your position, you've already lost control of the narrative and message.
Execute effective CEO interviews that build confidence and communicate key messages
Confident delivery, staying on message, providing specific metrics when asked, and maintaining positive energy throughout the interview.
Energy Determines Message Reception
The energy and tone you bring to communication determines how your message is received more than the actual content of what you say.
Authenticity beats polish in modern media
Traditional media training may be counterproductive for building audience trust and engagement
if you're explaining you're losing
When you spend time defending or explaining your position, you've lost control of the conversation and appear defensive
this is the nightmare of Corporate America
Corporate promotion systems can elevate people who excel at corporate politics but lack substance or real competence