My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Health Optimization as Wealth Signal
Timeframe: Currently happening, 5-10 year trend
What's Changing
Wealthy people flex health protocols, doctors, and optimization instead of traditional status symbols like watches or cars
Driving Forces
Information abundance about health
Diminishing marginal utility of material goods
Longevity science advances
Wellness industry growth
Winners
- Health coaches
- Longevity clinics
- Biohacking products
- Premium health services
- Health-focused real estate
Losers
- Traditional luxury goods
- Unhealthy convenience products
- Standard healthcare
- Status-driven consumption
How to Position Yourself
Build health-optimization products for wealthy
Create premium wellness experiences
Develop personalized health protocols
Target health-conscious communities
Early Signals to Watch
Example Implementation
“Instead of flexing watches, billionaires compare protocols, doctors, eating habits, and bring saunas to events for group wellness experiences”
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