My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Game Selection Over Game Optimization
Choosing the right game to play matters more than optimizing performance within the wrong game
Decision Rule
Before asking 'how do I win', ask 'what game am I playing and is this the game I want to play'
How It Works
Different life games have different rules, rewards, and costs. Optimizing the wrong game leads to winning prizes you don't want
Failure Modes
Optimizing without questioning the game
Following others' game choices
Switching games too frequently
Not recognizing when games change
Example Decision
“Choosing between empire-building (domination game), family CEO (relationship game), or lifestyle optimization (freedom game) before optimizing tactics within any of them”
Related Knowledge
Intensity and obsession are undervalued competitive advantages
Most people won't do what it takes to truly understand their business, creating opportunities for those who will
Fish Where The Fish Swim Framework
Look for business opportunities in niches where demand exists but few entrepreneurs are competing, rather than crowded m
Man Must Become Chocolate Framework
To succeed with a product, founders must obsess deeply enough to become genuine experts, not just celebrity endorsers or
Dominate retail distribution through obsessive attention to in-store execution
Products are perfectly displayed, stocked, and positioned in stores leading to maximum sales velocity and retailer satis
fish were the fish swim not where the fishermen stand
Look for business opportunities where real demand exists, not where all entrepreneurs are competing
man does not sell chocolate he must become chocolate
To succeed with a product, founders must become deep experts rather than casual participants