My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Intensity and obsession are undervalued competitive advantages

Billionaires doing tasks others consider beneath them, like restocking shelves or working as store associates

Most people won't do what it takes to truly understand their business, creating opportunities for those who will

Smart delegation and systems are more scalable than personal obsession

MrBeast scanning every product in Walmart to understand retail, or billion-dollar company founder working as Walmart associate for three weeks

Game Selection Over Game Optimization

Choosing the right game to play matters more than optimizing performance within the wrong game

Fish Where The Fish Swim Framework

Look for business opportunities in niches where demand exists but few entrepreneurs are competing, rather than crowded m

Man Must Become Chocolate Framework

To succeed with a product, founders must obsess deeply enough to become genuine experts, not just celebrity endorsers or

Dominate retail distribution through obsessive attention to in-store execution

Products are perfectly displayed, stocked, and positioned in stores leading to maximum sales velocity and retailer satis

fish were the fish swim not where the fishermen stand

Look for business opportunities where real demand exists, not where all entrepreneurs are competing

man does not sell chocolate he must become chocolate

To succeed with a product, founders must become deep experts rather than casual participants