My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“man does not sell chocolate he must become chocolate”
What It Means
To succeed with a product, founders must become deep experts rather than casual participants
Why It Matters
Surface-level involvement creates surface-level products that can't compete with obsessed competitors
When It's True
When launching consumer products or entering competitive categories
When It's Risky
In highly technical fields requiring specialized expertise you can't acquire
How to Apply
Study every competitor detail
Engage with operations personally
Become genuine category expert
Spend time with customers
Example Scenario
“MrBeast learning entire chocolate industry instead of just endorsing a product”
Related Knowledge
Man Must Become Chocolate Framework
To succeed with a product, founders must obsess deeply enough to become genuine experts, not just celebrity endorsers or
Fish Where The Fish Swim Framework
Look for business opportunities in niches where demand exists but few entrepreneurs are competing, rather than crowded m
Dominate retail distribution through obsessive attention to in-store execution
Products are perfectly displayed, stocked, and positioned in stores leading to maximum sales velocity and retailer satis
Game Selection Over Game Optimization
Choosing the right game to play matters more than optimizing performance within the wrong game
Intensity and obsession are undervalued competitive advantages
Most people won't do what it takes to truly understand their business, creating opportunities for those who will
fish were the fish swim not where the fishermen stand
Look for business opportunities where real demand exists, not where all entrepreneurs are competing