My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Health Is wealth”
What It Means
Wealthy people now flex health optimization instead of material possessions as status symbols
Why It Matters
Shift from material to experiential and health-focused status signaling creates new market opportunities
When It's True
Among high-net-worth individuals who have diminishing returns from material goods
When It's Risky
When health optimization becomes performative rather than genuine
How to Apply
Build health-optimization products for wealthy
Target wellness experiences
Focus on longevity and performance
Example Scenario
“Billionaires bringing saunas to events and comparing health protocols instead of showing off watches”
Related Knowledge
Fish Where The Fish Swim Framework
Look for business opportunities in niches where demand exists but few entrepreneurs are competing, rather than crowded m
Man Must Become Chocolate Framework
To succeed with a product, founders must obsess deeply enough to become genuine experts, not just celebrity endorsers or
Dominate retail distribution through obsessive attention to in-store execution
Products are perfectly displayed, stocked, and positioned in stores leading to maximum sales velocity and retailer satis
Game Selection Over Game Optimization
Choosing the right game to play matters more than optimizing performance within the wrong game
Intensity and obsession are undervalued competitive advantages
Most people won't do what it takes to truly understand their business, creating opportunities for those who will
fish were the fish swim not where the fishermen stand
Look for business opportunities where real demand exists, not where all entrepreneurs are competing